High-priority gaps
High volume, manageable difficulty, directly relevant to Explorer API or Enterprise Custody. These are the ones worth acting on first.
Explorer API gaps
Mempool.space dominates explorer-related searches. Blockstream Explorer exists but has no content strategy driving organic traffic to it.
Explorer gap analysis
The problem isn’t the product. Blockstream Explorer works. The problem is zero SEO content pointing to it. Mempool.space ranks because they have educational pages, blog posts, and strong internal linking.
Quick win: “bitcoin mempool” (250/mo, KD 45). Write one explainer page about mempool mechanics, link to the Explorer. Beatable.
Hard win: “blockchain explorer” (15K/mo, KD 87). Won’t rank with content alone. Needs backlinks and domain authority. Long-term play.
Custody & institutional gaps
Anchorage owns “crypto bank” and institutional terms. BitGo owns custody education. Blockstream ranks for none of these.
Custody gap analysis
Blockstream should own “multisig.” “Bitcoin multisig” (KD 31) and “what is a multisig wallet” (KD 46) are both beatable. Unchained ranks but not strongly. Blockstream has more credibility here than anyone.
“Digital asset custody” is the money keyword. $3.80 CPC. 500/mo volume. BitGo ranks #5 — not dominant. A strong product page with comparison content could crack the top 5.
“Wallet as a service” maps to Liquid. BitGo owns this at #1. Blockstream could position Liquid Network + API as the Bitcoin-native alternative. 250/mo, KD 48.
Educational content gaps
High-volume “what is” queries that competitors use to build top-of-funnel traffic. Blockstream has no educational content layer.
Education gap analysis
“What is a seed phrase” is the easiest big win. 9,300/mo volume, KD 33. Unchained barely ranks (#20). Blockstream builds hardware wallets that use seed phrases — this should be a slam dunk.
“What is a hardware wallet” at 27K/mo. Blockstream literally makes one. Not ranking here is leaving money on the table. KD 50 is tough but not impossible with Blockstream’s domain authority.
These pages feed every funnel. Someone searching “what is a cold wallet” today is a potential Jade buyer and enterprise custody evaluator tomorrow. Educational content is the cheapest top-of-funnel you can build.
Recommended actions
Quick wins (publish this month)
1. “What is a multisig wallet?” — 150/mo, KD 46. Blockstream has more multi-sig credibility than any competitor. One page, link to custody product.
2. “Bitcoin multisig” — 100/mo, KD 31. Technical deep-dive. Pair with the explainer above. Unchained ranks #3, beatable.
3. “What is a seed phrase?” — 9,300/mo, KD 33. Huge volume, low difficulty. Unchained barely ranks. Write the definitive guide.
4. “Bitcoin mempool” — 250/mo, KD 45. Explainer linking to Blockstream Explorer. Quick to write, directly supports Explorer traffic.
Medium-term (next 2–3 months)
5. “Digital asset custody” product page — 500/mo, KD 50, $3.80 CPC. The enterprise money keyword. Needs a dedicated landing page with comparison content.
6. “Custodial vs non-custodial wallet” — 500/mo, KD 48. Comparison guide. Position Blockstream custody as the best of both worlds.
7. “Wallet as a service” — 250/mo, KD 48. Position Liquid Network as Bitcoin-native WaaS. BitGo is #1 but content is generic.
8. “Crypto custody providers” — 150/mo, KD 58. Comparison page. Include Blockstream in a list of top providers with honest positioning.
Long-term (backlink + authority plays)
9. “What is a hardware wallet” — 27K/mo, KD 50. Blockstream makes the Jade. Write the definitive guide and invest in link building.
10. “What is a cold wallet” — 15K/mo, KD 51. BitGo owns this at #1. Needs strong content + backlinks to compete.
11. “Blockchain explorer” — 15K/mo, KD 87. Won’t rank without major link building. Consider Google Ads instead for short-term visibility.