7d/30d trends, funnel, frequency, top campaigns, active experiments and Triple Whale blended view — Meta + Google in one scroll. Refreshes from the latest workflow snapshots.

nROAS, nCAC, MER, blended ROAS / CAC, decision-gate health, attribution divergence, conversion-lag freshness. The home for new-customer acquisition metrics — per-platform, side-by-side.

Every Mon/Wed/Fri Meta + Google analysis run, published in full. Newest first. Replaces the old full-text emails — the email is now just a link here.

Pending workflow suggestions waiting on your sign-off. Approve, deny, or skip; copy the batch back to Claude to execute.

First-week performance for the four Jade Core static ads and four "Why I Switched" UGC videos, vs the 90-day account baseline.

Three tests at a glance — incrementality, language, and Beginner sub-segments. Presentation-ready, with D3 charts for each.

4 PMax sub-segments (Procrastinator / Researcher / Trigger Event / Gift). Trigger Event won — 3.33x ROAS, $59 CPA, beat the generic Beginner-Friendly baseline by 45%.

Beginner angle wins, sub-segment expansion, SA localization, EU replication, Claude Code + ad APIs. Dark theme, slide-ready.

Last week's language launch, yesterday's 7 account changes, Beginner sub-segments, UGC pipeline, incrementality, clipping.

KPI summary, campaign head-to-head, persona multipliers, ad set breakdown.

Persona vs traditional comparison, concept performance, creative variant CTR.

Geographic breakdown and ad set level performance analysis.

Visual charts summarizing key insights from ad campaigns.

2.14x conversion rate lift from adding a landing page between ad click and product page.

Landing page impact on underperforming PMax asset groups. 3/4 groups improved.

Three tiers distilled from ~20 first-party interviews: Qualified Custodians (fast close), TradFi banks doing BTC lending + tokenized deposits (largest TAM), and BTCfi institutions (TVL flywheel). Decision-makers, quotes, geographic priority.

Ahrefs keyword volumes (qualified custodian = 150/mo KD 12; tokenized deposits = 400/mo KD 12; btcfi = 150/mo $3.50 CPC), social signal, market sizing. Ranked content angles and a six-step next-steps plan.

290 tweets + 610 Reddit posts across 50+ queries. Verbatim phrases, pain points, voices. "Tokenized deposits" is the densest 2-gram (39x). "Roadmap Ransom" never appears publicly — open white space.

Market sizing, deal news, competitive landscape, regulatory tailwinds across the three tiers. Custody consolidation wave, JPMorgan/HSBC/StanChart tokenization moves, BTCfi TVL trajectory. Every claim sourced.

Proposal for the Enterprise team. Two pilots: email win-back for lost leads, and persona landing pages for paid + organic. Builds on the live Enterprise Search data. Plus the staged path to intent-based multi-channel orchestration.

Two paused Google Search campaigns on /enterprise/ — branded defense + unbranded discovery. Designed to produce baseline metrics, not chase scale. Tagged for separate evaluation from retail.

Ahrefs analysis of 290 institutional-bitcoin keywords across 7 buyer personas. Three pillar pages worth building (qualified custodian, tokenization, buyer's guide), one maybe (family office), two explicitly not.

Google Ads keyword strategy for Explorer API and Enterprise Custody. Persona-mapped keywords, 5 campaign structures, Ahrefs data.

6 enterprise buying personas mapped to a 4-tier ABM model. Buying journey, objection handlers, and persona-specific messaging.

8 buyer personas and competitive landscape for the Blockstream Explorer API. Reddit research + web analysis.

12 ad concepts across a 3-stage retargeting funnel. Creative direction, copy, and campaign settings for Meta.

Ahrefs audit + content plan. /enterprise gets ~5 organic visits/mo today; 3,240-search/mo opportunity across 7 ICP clusters, prioritized with pillar pages and blog briefs.

15-slide synthesis of the SEO opportunity dashboard, quant-research brief, and social-listening brief. Built for the enterprise sales team: what prospects are searching for, what they're debating publicly, what to send when.

4 weeks of live Brand + Unbranded search ads, read as demand only. Tokenization/RWA = 62% of impressions (4× any other theme), confirming the Quant forecast from the live auction. Competitor-custody out-engages generic custody; brand demand is near-zero and mostly off-target (Lugano). The 5 ICP ad groups never served.

Persona spec for an AI-avatar thought leader. Worldview, voice, vocabulary, sample bits, visual identity, posting style, editorial guardrails. Designed to keep every script consistent — and to never name the product.

First five 45–60s scripts in Marcus Reeve's voice. Defaults, 1933, open code, air-gap, three questions. Each with stage direction, hook caption, thumbnail title, and pull quote. Ready for the workflow test.

The plan for in-app discount offers. Everyone gets the same offer at once, so we can't run a clean split test. We test one change at a time against a yardstick offer we keep re-running. Discount size first, then deal shape, then how it looks. Judged on money kept per person reached.

Test 1 concluded Apr 21: FB at $345/day was not incremental. Orders held flat at the $50/day floor. Holding the floor for creative iteration. Tests 2 (Search) and 3 (PMax geo) on the original timeline.

SA Spanish proved localization drives 2–5× higher ROAS. Launched 5 language asset groups (PT, ES, FR, DE, IT) across SA and EU PMax.

What data we use, where it comes from, and why it's not invasive. Internal reference for the team.

137 broken links across 74 pages. 3 high-traffic product pages account for 95% of impact. Fix plan included.

Full roster audit, pipeline candidates, tier framework, budget reallocation, and 30-day action plan. 12 KOLs evaluated.

Keywords competitors rank for that Blockstream doesn't. Anchorage, BitGo, Mempool.space, Unchained. Prioritized action list.

5 versions of the 3-email cold outreach sequence. Direct, curious, story, data-led, casual. Draft copy for review.

Cold outreach + nurture playbook for 1,500 Copper contacts never emailed. Lemlist sequences, CRM sync, and sales handoff triggers.

Which personas sell the most, what messaging works, where to focus next. 135 purchases.

Creative testing roadmap based on persona purchase data findings.

Persona-level performance data and content strategy recommendations.

Planned creative tests and experimentation roadmap.

Email nurture flow designs for post-click engagement.

Interactive D3 flow diagram of the ad operations pipeline. Click any node to see details.

D3 flow diagram of the enterprise custody sales funnel. Tabbed views for different stages.

SOP for the HTML-first build process. How design reviews and gives feedback via Figma.

Plain-English explainer of Claude Code's new dynamic workflows: Claude builds its own team of helpers for a task. What it fixes, how it works, and the non-technical jobs it unlocks.

Three ways to drive Claude Code on the Mac from your phone — native Remote Control, the Telegram bot, and Tailscale + SSH + tmux. Setup steps and trade-offs for each.

How to run scheduled data-pulling loops around the clock — headless mode, the Mac (launchd) vs Anthropic Routines vs a VPS, and how to harden an unattended loop.