GROWTH WEEKLY  /  APRIL 22, 2026

Three tests. How they went, what’s next.

One test closed. Two are live. Here’s the read on each.

01
Incrementality
Cut Facebook spend. Did orders drop?
ORDERS PER DAY · MAR 14 – APR 19
After the Mar 31 cut, orders stayed inside the ±5% baseline band.
02
Language tests
Six languages live across SA and EU. Which ones are working?
ROAS vs CAC · 30d
Top-left is where we want to be. Bubble size = spend.
03
Beginner sub-segments
Split our best US group into four. Which emotion converts?
CAC BY SUB-SEGMENT · FIRST 7d
Green = below the $64 anchor. Red = above. Grey = no conversions yet.
04
UGC in flight
Responses are coming in.
NEXT
What’s coming up
Three dates on the calendar.
APR 25
Test 2Pause Google Search. 14-day read on brand-term cannibalization.
MAY 10
Test 3PMax geo holdout. Exclude 4–5 US states and compare orders per capita.
MAY 28
ReportFinal incrementality model. Set channel budgets by proven lift.