For the Enterprise Sales Team
What enterprise buyers are actually searching for.
What enterprise buyers are typing into Google, what they're saying on X, and what BitGo and Fireblocks are ranking for. Translated into talking points and four pillar pages.
May 28 2026 · Sources: 3 ICP research briefs · 18 slides
The picture in three numbers
3,240 buyer-intent searches a month. Five visits to our page.
3,240
Monthly US searches
Across the 7 ICP clusters in our enterprise keyword map — all of them buyer-intent queries.
5
Visits to /enterprise/ · per month
All from the navigational query "blockstream." Zero traffic from anyone researching custody, treasury, or BTC lending.
39
Mentions of "tokenized deposits"
In a 290-tweet corpus — the densest 2-gram in the entire social-listening dataset.
Sources: Ahrefs site-explorer (2026-05-28) · X v2 7-day pull · enterprise keyword research
The problem
100% of /enterprise traffic is people typing "blockstream."
100% brand-only
0% non-brand
The page ranks for zero of the 459 buyer-intent keywords on our enterprise map. For reference: BitGo's single "what is a cold wallet" blog post pulls 13,804 organic visits per month.
Ahrefs site-explorer · blockstream.com/enterprise/ · all countries
The opportunity
Where the demand actually is — by ICP cluster.
Corporate TreasuryCFOs · treasurers · boards
1,630 US searches/mo
143 keywordsKD 0 · easy to rank
Institutional CustodyBank custody · qualified custodian buyers
650
91 keywords$3.50 CPC · buyer intent
Multi-Sig WalletsCTOs · security leads
600
60 keywordsKD higher (49–62)
Wealth ManagementRIAs · family offices · HFs
180
87 keywords$1.50 CPC on top KW
Crypto-Native PlatformsExchanges · fintechs
170
25 keywordsnarrow but high LTV
Each cluster is a separate prospect cohort using different vocabulary. One
/enterprise page cannot win the SERP for all of them — that's why none of them currently does.Cluster 01 · Corporate Treasury
1,630 monthly searches. KD 0 across the board.
What they type into Google
| Keyword | US vol | KD |
|---|---|---|
| bitcoin treasury strategy | 250 | 0 |
| corporate bitcoin treasury | 100 | 0 |
| bitcoin corporate treasury | 80 | 0 |
| corporate adoption of bitcoin 2026 | 50 | 0 |
| corporate bitcoin strategy | 40 | 0 |
| Trump Media bitcoin treasury | 70 | 0 |
Patterns in the data
- All six head terms are KD 0 — no incumbent ranks for them.
- The MicroStrategy / Tesla / Block reference queries imply pre-call research, not vendor shopping.
- Public-company allocations drive spikes. "Trump Media bitcoin treasury" pulled 70 US searches on the news cycle alone.
Cluster 02 · Institutional Custody
$3.50 CPC — the highest commercial intent in the dataset.
Head terms (US)
| Keyword | Vol | KD | CPC |
|---|---|---|---|
| qualified custodian | 150 | 12 | $3.50 |
| institutional bitcoin custody | 70 | 0 | — |
| crypto qualified custodian | 30 | 35 | $3.50 |
| bank custody bitcoin | 30 | 0 | — |
Active vendor evaluation signal
| Competitor brand query | Vol |
|---|---|
| fireblocks qualified custodian | 80 |
| is fireblocks a qualified custodian? | 20 |
| bitgo trust company qualified custodian | 20 |
| citi institutional bitcoin custody | 20 |
"Fireblocks qualified custodian" pulls 80 monthly searches — competitor brand + category term is a vendor-comparison query, not pre-research. The $3.50 CPC indicates active paid bidding on this intent.
Cluster 03 · Multi-Sig / Enterprise Self-Custody
600 searches/mo. KD 49–62 on the head terms.
Head terms (US)
| Keyword | Vol | KD |
|---|---|---|
| enterprise crypto wallet | 150 | 49 |
| what makes a crypto wallet enterprise-ready | 80 | 62 |
| enterprise crypto wallet features | 50 | 0 |
| hardware wallet multisig setup | 50 | 0 |
| most secure multisig hardware wallet | 30 | 0 |
| enterprise-ready crypto wallet features | 20 | 0 |
Patterns in the data
- Two head terms are KD 49–62 — Ledger, Trezor, Casa hold them with mature content.
- The four long-tail terms are all KD 0. Combined volume: 150 searches/mo.
- Buyer is CTO / security lead / treasury ops — terms cluster around features and setup, not category education.
Ahrefs · 60 mapped keywords · top KD 49–62, median KD 0
Cluster 04 · Wealth Management
180 searches/mo. $1.50 CPC on the head term.
Head terms (US)
| Keyword | Vol | KD | CPC |
|---|---|---|---|
| crypto ria | 60 | 0 | $1.50 |
| bitcoin family office | 40 | 0 | — |
| multi-sig governance for RIA crypto IRAs | 20 | 0 | — |
| bitcoin family office services | 10 | 0 | — |
| ria crypto custody | 10 | 0 | — |
| family office bitcoin lending strategies | 10 | 0 | — |
Patterns in the data
- Smallest cluster by volume (180/mo) but 87 mapped keywords — long-tail distribution.
- "crypto ria" $1.50 CPC is the highest in the cluster — paid spend confirms commercial intent at low search volume.
- Long-tail terms skew "how to" — RIA / family office practitioner queries, not CFO-style research.
Ahrefs · 87 mapped keywords · all KD 0 · CPC tops at $1.50
Cluster 05 · Crypto-Native (Exchanges, Fintech)
170 searches/mo. One term carries 60% of the volume.
Head terms (US)
| Keyword | Vol | KD |
|---|---|---|
| crypto custody platform | 100 | 0 |
| self custody crypto trading platform api | 20 | 0 |
| fireblocks vs blockstream (platform) | 20 | 0 |
| white label crypto custody platform | 10 | 0 |
| bakkt vs blockstream custody | — | 0 |
| build vs buy: bitcoin custody for fintechs | — | 0 |
Patterns in the data
- Smallest keyword set (25) but most concentrated — 60% of cluster volume on "crypto custody platform."
- Comparison queries (Fireblocks, Bakkt, Copper) appear at unscored / negligible volume — niche but technical-buyer-intent.
- "api" appears in two of the top six terms — engineering-led buyer, not procurement-led.
Ahrefs · 25 mapped keywords · all KD 0 · concentrated head-term distribution
Cross-cluster insight · Tier-2 banks
39 mentions of "tokenized deposits" in 290 bank-segment tweets.
"Most banks I speak to are having a tough time debating stablecoins vs. tokenized deposits."
@emceecoy_ · densest 2-gram in the social-listening corpus
Search backs it up: "tokenized deposits" pulls 1,000 global / 400 US monthly searches at KD 12 — the best volume-to-difficulty ratio in our enterprise keyword map (verified live in Ahrefs).
No existing Blockstream asset addresses this question.
Concentration narrative · Institutional Custody
The 85% problem.
"Coinbase Custody holds approximately 85% of all ETF Bitcoin… a single regulatory action, hack, or operational failure could paralyze the majority of US institutional Bitcoin exposure."
r/AsymmetricAlpha · Bitcoin Deep Dive thread
BlackRock's multi-custodian rollout is publicly stalled, per reporting cited in the same thread. The "85% problem" framing is already in the public record from buy-side analysts — not a frame we'd need to introduce.
Cross-cluster insight · BTCfi & Liquid
$1.33B on Liquid — the only production proof point in 290 tweets, mentioned exactly once.
"$100B of BTC sits idle across public companies, private entities, and government treasuries."
@tachi_btc · the only quantitative anchor in the entire T3 corpus
STOKR settled $1.33B on Liquid. It's the only quantitative production reference for institutional Liquid in the 290-tweet T3 corpus, mentioned a single time. No competing BTCfi protocol has a comparable on-chain datum in the dataset.
What's actually winning the SERP
Long-form educational content beats product pages by 3–7×.
BitGo / cold-wallet-vs-hot-wallet
· blog13,804
Fireblocks / report / what-is-mpc
· report771
Ledn / post / flash-loans
· blog cluster808
Galaxy / clarity-act-update
· research551
BitGo / qualified-custody
· product page304
blockstream.com/enterprise
· product page5
The five top-pulling competitor URLs are all long-form educational pieces — glossaries, comparison frameworks, and research notes. The top product page in this set (BitGo's qualified-custody page) pulls 304/mo. Our enterprise page pulls 5.
The build plan
Four pillar pages. One per ICP. Hub-and-spoke from day one.
Pillar 01 ·
/enterprise/bitcoin-treasury/Bitcoin Treasury Strategy: The CFO's Guide
~4,000 words. Allocation frameworks, custody design, board approval. Supporting blog cluster: Trump Media case study, MicroStrategy/Tesla/Block comparison, weekly state-treasury law tracker.
Pillar 02 ·
/enterprise/institutional-custody/Qualified Custody for Bitcoin: The Institutional Buyer's Guide
Vendor comparison matrix. Supporting blog cluster: Blockstream vs Fireblocks, Blockstream vs BitGo Trust, "is X a qualified custodian" series. $3.50 CPC head term.
Pillar 03 ·
/enterprise/wallets/Enterprise Crypto Wallets: A Buyer's Checklist
"What makes a wallet enterprise-ready" scoring rubric. Supporting blog cluster: hardware multisig setup, multisig vs MPC. Tie to Jade for hardware-rooted custody.
Pillar 04 ·
/enterprise/wealth/Bitcoin for RIAs and Family Offices
Smaller TAM but very high deal size. Supporting blog cluster: how to set up a bitcoin family office, multi-gen wealth planning, RIA crypto custody news.
Each pillar is the hub. Blog posts are the spokes. Same domain, same URL prefix — that's how Google reads the cluster as one topical authority.
Landing-page strategy
Today: one URL, five visits per month.
Today every prospect lands on the same generic /enterprise page. Five industry-specific landing prototypes already exist for treasury, banks, RIA, exchanges, and miners — they're currently un-content-ed and not in the sitemap.
TodayOne generic page
5 visits/mo
Brand-onlyNo commercial intent
Day 90 target4 pillar pages + 16 blog posts
1,500–2,000 visits/mo
300–400× liftFrom buyer-intent queries
Industry landing prototypes already built: enterprise-treasury, enterprise-banks, enterprise-ria, enterprise-exchanges, enterprise-miners.
Asset map
Prospect signal → matching asset.
If you hear…
"We're a public company evaluating a treasury allocation."
Matching asset:
/enterprise/bitcoin-treasury/ pillar + Trump Media case study.If you hear…
"We're worried about Coinbase concentration."
Matching asset: the 85% problem post.
If you hear…
"We're comparing Fireblocks, BitGo, and you."
Matching asset: Blockstream-vs-Fireblocks comparison. The $3.50 CPC on this term is a vendor-evaluation signal.
If you hear…
"We're a bank debating stablecoins vs tokenized deposits."
No matching asset on file — this is the 39-mentions gap from slide 07.
If you hear…
"We want institutional Liquid use cases."
STOKR $1.33B is the only on-chain proof point in the social corpus.
If you hear…
"We're an RIA evaluating BTC for client portfolios."
Matching asset:
/enterprise/wealth/ pillar + "how to set up a bitcoin family office" guide.Voices in the corpus
9 accounts that produced the framings prospects are repeating.
Partner
@stokr_io
4.8k followers · $1.33B-on-Liquid case study. Co-publishing relationship to maintain.
Amplify
@emceecoy_
Named the "tokenized deposits paralysis." Reply with a decision tree, get into bank decision rooms.
Amplify
@tachi_btc
502 followers · best-articulated self-custodial BTC yield pitch in the corpus. Tiny account, big framing.
Amplify
@vishalkgupta
10k · ex-Coinbase/Circle · coined "bankruptcy-remote accounts." Credibility multiplier in T1 conversations.
Compete
@Hex_Trust
14.1k · most active T1 marketer. They have the "Roadmap Ransom" framing privately — we can publish it first.
Compete
@BitGo
78k · biggest T1 megaphone. Watch for their IPO-era positioning — they're claiming "first public bitcoin bank."
Partner
@AquaBitcoin
23.8k · most active Liquid educational voice. Natural amplification partner for any Liquid-tagged content.
Track
@helixfi
8.6k · tracks BNM / StanChart / Maybank pilots. APAC bank intel.
Track
@2xnmore
44.6k · RWA analyst already publishing the "Fireblocks-as-gating-infra" framing. Engage, don't compete.
Densest framings in the corpus come from sub-5k accounts (@tachi_btc 502, @emceecoy_, @stokr_io 4.8k). Follower count doesn't track framing influence in this dataset.
Recap
The numbers, in one place.
- 3,240 monthly US searches across 7 ICP clusters · 5 visits/mo to
/enterprise· 0 of 459 mapped keywords ranking. - $3.50 CPC on "qualified custodian" + competitor-brand queries — paid demand for vendor-evaluation intent.
- 39 mentions of "tokenized deposits" in 290 bank-segment tweets · no Blockstream asset on file.
- 85% Coinbase-Custody concentration framing already in public reporting from buy-side analysts.
- $1.33B STOKR-on-Liquid — only on-chain institutional proof point in the social corpus, mentioned once.
- 304 vs 13,804 — top product page in the competitive set vs. top educational page.
Sources: Enterprise SEO opportunity dashboard (May 28) · ICP Social Listening brief (May 21) · ICP Quant Research brief (May 21 — keyword volumes re-verified May 28 against live Ahrefs)