Cohort summary
Aggregate of all four ads in each cohort, last 7 days. Comparison column shows percent change vs the account's 90-day baseline.
Jade Core
Prospecting — Jade Core Launch
4 static ads · "Privacy Right", "For Your Desktop", "Just What You Need", "Shareable Price"
Spend$279.08—
Impr.51,905—
CTR2.35%−10% vs 2.62%
CPC$0.229+191% vs $0.08
CPM$5.38+161% vs $2.06
Freq.1.52x−48% vs 2.90x
Purch.4—
ROAS2.01x−27% vs 2.76x
CPA$69.77−37% vs $110.15
UGC
Prospecting — UGC Why I Switched
4 video ads · CompSwitch ad set · original + V2 / V3 / V4 hooks
Spend$125.03—
Impr.22,069—
CTR1.86%−29% vs 2.62%
CPC$0.304+287% vs $0.08
CPM$5.67+175% vs $2.06
Freq.1.46x−50% vs 2.90x
Purch.2—
ROAS2.02x−27% vs 2.76x
CPA$62.52−43% vs $110.15
Jade Core — ad-by-ad
Static creatives in the new "Prospecting — Jade Core Launch" campaign. All four sit in one ad set ("Jade Core — Prospecting"). vs values compare to 90-day account baseline.
Privacy Right
id 120245997834650769 · static
Privacy is a right, not a privilege. Banks don't own your money. Governments don't own your data. Open-source Bitcoin security, no permission required.
Spend$76.65—
CTR2.41%−8%
CPC$0.235+199%
CPM$5.66+174%
Purch.2—
ROAS3.17x+15%
Just What You Need
id 120245997836160769 · static
Everything you need. Exactly that. Open-source firmware. Virtual secure element. USB connection. Screen verification. The features that matter — nothing else getting in the way.
Spend$76.36—
CTR2.45%−7%
CPC$0.227+188%
CPM$5.55+169%
Purch.2—
ROAS4.16x+51%
For Your Desktop
id 120245997836760769 · static
Designed for your desktop. Plug in. Sign. Done. Jade Core is built for the way you actually use a hardware wallet — at your desk, USB-powered, no battery to charge or replace.
Spend$81.78—
CTR2.48%−6%
CPC$0.210+167%
CPM$5.20+152%
Purch.0—
ROAS—no purch
Shareable Price
id 120245997833820769 · static
Security you can share. Self-custody is better when more people have it. Jade Core is priced so you don't have to choose who gets protected — keep one for your keys, gift one to someone you love.
Spend$44.29—
CTR1.90%−28%
CPC$0.264+235%
CPM$5.00+143%
Purch.0—
ROAS—no purch
UGC — ad-by-ad
Four "Why I Switched" video creatives in the CompSwitch UGC Video ad set under Prospecting — UGC Why I Switched.
Original — "here's my answer"
id 120245923502050769 · video
here's my answer. lots of people ask me for my hardware wallet recommendation.
Spend$103.87—
CTR1.96%−25%
CPC$0.298+279%
CPM$5.84+183%
Purch.2—
ROAS2.43x−12%
V4 Recommend — "the one I actually recommend"
id 120245923793690769 · video
the one i actually recommend. every time someone asks me how to actually own their bitcoin, i send them this.
Spend$9.65—
CTR1.89%−28%
CPC$0.302+284%
CPM$5.69+176%
Purch.0—
ROAS—low spend
V3 Only One — "the only one i use"
id 120245923791560769 · video
the only one i use. owned almost every hardware wallet out there. only one i actually use.
Spend$5.75—
CTR1.82%−31%
CPC$0.261+232%
CPM$4.76+131%
Purch.0—
ROAS—low spend
V2 Last One — "not going back"
id 120245923788130769 · video
not going back. i've owned almost every hardware wallet out there. probably the last one i'll buy.
Spend$5.76—
CTR0.58%−78%
CPC$0.720+816%
CPM$4.15+101%
Purch.0—
ROAS—weakest hook
Historical baselines
Account-wide insights across three lookback windows. The 90-day column is what the cohort and ad-level "vs" comparisons above use.
Last 30 days
CTR1.13%
CPC$0.249
CPM$2.81
Freq.2.33x
Purch.48
ROAS4.54x
CPA$34.91
Last 90 days · baseline
CTR2.62%
CPC$0.079
CPM$2.06
Freq.2.90x
Purch.245
ROAS2.76x
CPA$110.15
Last 180 days
CTR1.25%
CPC$0.085
CPM$1.06
Freq.4.41x
Purch.1,286
ROAS2.84x
CPA$67.05
Reading the numbers
CPA beats baseline, ROAS lags. Both cohorts convert at ~3x the historical rate per click — that's why CPA comes in $40+ below the 90-day baseline. ROAS is below 2.76x because launch-week CPMs ($5.38 / $5.67) are running ~2.6x the 90-day average — typical for new ads in the learning phase, with no audience overlap or repeat exposure yet (frequency is still ~1.5x).
Jade Core winner so far: "Just What You Need" at 4.16x ROAS. Highest CTR (2.45%) and lowest CPC ($0.227) among the four. "Privacy Right" is also profitable at 3.17x. "For Your Desktop" and "Shareable Price" have no purchases yet but are still in the first week of spend.
UGC: the original is doing all the work. 83% of UGC spend ($104 of $125) went to the original creative. The three new hooks (V2/V3/V4) split the remaining $21 — too little to call. V2 "Last One" stands out for the wrong reason: 0.58% CTR is roughly a third of the next-worst, which is the only signal worth acting on at this volume.
Caveat — pixel attribution. ROAS and purchase counts here come from the Meta pixel (
offsite_conversion.fb_pixel_purchase). Triple Whale is the source of truth for blended/account-level ROAS, and TW lastPlatformClick is the gating metric for any scale or bid recommendation. Treat the cohort ROAS as a creative-comparison signal, not a scaling decision.Caveat — sample size. 6 total purchases across both cohorts is too few to call statistical winners. This page is a first-week snapshot, not a verdict. Wait for ~30 conversions per cohort before any pause/scale decision.