Last 7 days · loading…
Loading profitability snapshot…
Decision gates · this run
Efficiency KPIs · last 7 days
target line marks playbook threshold · color = pass / fail / warn
Acquisition mix · new vs returning customers
channel is acquiring vs capturing repeat purchases
Attribution divergence · platform vs Triple Whale
platform reports click + view · TW reports click only · gap = view-through inflation
Decision gates · why this run can or can't scale
every scale recommendation must pass these · same logic as the workflow