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Decision gates · this run
acquisition · attribution · saturation · freshness
Pacing · this week vs trailing baseline
baseline = 30d total ÷ 30 × 7
Top strip · last 7d
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Compare vs
Trends · last 30 days
hover any sparkline for the daily value
Funnel · Meta · last 7d
impression to purchase
Attribution gap · platform vs Triple Whale
click-attributed gate · last 7d
Platform-reported
TW lastPlatformClick
Spend allocation · last 7d
Triple Whale blended
Frequency · Meta campaigns · last 7d
≥3 watch · ≥5 rotate
Top campaigns by spend · last 7d
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Experiments · this run
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Active recommendations
Queued · awaiting action
Watching · in measurement
Blended · Triple Whale
last 7d, shop-wide