Campaign overview
$9,915
TOTAL AD SPEND
12.4M
IMPRESSIONS
83,488
TOTAL CLICKS
111
CONVERSIONS
0.67%
OVERALL CTR
$0.12
AVG CPC
Persona tests vs traditional ads
New · Persona Tests
Persona-Targeted Ads
Spend$620.52
Impressions878,775
Clicks30,846
CTR3.51%
CPC$0.02
Conversions4
Cost / Conv$155.13
7.6x higher CTR · 8.5x lower CPC
Established · Broad
Traditional Ads
Spend$9,295.04
Impressions11,550,629
Clicks53,625
CTR0.46%
CPC$0.17
Conversions107
Cost / Conv$86.87
96.4% of all conversions · Lower CPA
Persona metrics
CTR BY PERSONA
CPC BY PERSONA
Creative variant performance
CTR BY CREATIVE VARIANT × PERSONA
Performance by creative concept
Freeze #1 CTR
Impressions162,049
Clicks6,415
CTR3.96%
CPC$0.018
Spend$118.64
LPV2,700
Conv0
LPV Rate42.1%
Hold #2 CTR
Impressions292,959
Clicks10,723
CTR3.66%
CPC$0.019
Spend$206.07
LPV4,959
Conv1
LPV Rate46.2%
Night #3 CTR
Impressions191,304
Clicks6,030
CTR3.15%
CPC$0.023
Spend$140.10
LPV2,588
Conv0
LPV Rate42.9%
Control #4 CTR
Impressions232,463
Clicks6,809
CTR2.93%
CPC$0.023
Spend$155.71
LPV2,814
Conv3
LPV Rate41.3%
CTR & CPC BY CONCEPT
IMPRESSION & CLICK SHARE BY CONCEPT
Key insights
What the data shows
- 7.6x higher CTR for persona tests vs traditional ads (3.51% vs 0.46%)
- Control-Beginner has the highest CTR of any ad at 7.15%
- Freeze-Security delivers the lowest CPC at $0.006
- Traditional ads drive 96.4% of all conversions despite lower engagement rates
- Hold-BTCMaxi — highest volume: 102K impressions at $0.009 CPC
- Privacy persona has the lowest overall CTR at 2.83%
Traditional ad performance
| Ad Name ▲ | Impressions ▲ | Clicks ▲ | CTR ▲ | Spend ▲ | Conv ▲ | CPC ▲ | Quality ▲ |
|---|
Persona test — full ad breakdown
FILTER BY PERSONA
| Ad Name ▲ | Persona ▲ | Variant ▲ | Impressions ▲ | Clicks ▲ | CTR ▲ | Spend ▲ | CPC ▲ | LPV ▲ | Conv ▲ |
|---|