Enterprise Keyword Plan

Branded keyword landscape

Most Blockstream search volume is consumer (Jade, Green). Enterprise-specific branded searches are small — enterprise buyers search for the problem, not the vendor.

Keyword	US Vol	Global	CPC	Intent
blockstream	1,800	7,700	$1.90	Brand — mixed intent
blockstream jade	1,100	4,100	$3.00	Consumer product
blockstream jade plus	250	800	—	Consumer product
blockstream green	200	1,300	$1.70	Consumer wallet
blockstream explorer	150	700	—	Developer / API
liquid network	200	1,200	$1.10	Enterprise / developer
blockstream liquid	90	700	—	Enterprise / developer
blockstream api	30	200	—	Developer
blockstream custody	20	50	—	Enterprise
blockstream enterprise	20	40	—	Enterprise

Category keywords

Where enterprise buyers actually search. Competitor names dominate volume. Category terms carry the real purchase intent.

Competitor terms

Keyword	US Vol	Global	CPC	Why it matters
fireblocks	4,700	18,000	$2.50	Biggest competitor name. Active evaluators.
anchorage digital	2,500	4,600	$1.40	Federally chartered. TradFi appeal.
bitgo custody	80	200	—	Custody-specific search. High intent.
copper crypto custody	20	30	—	Niche. UK/EU focused.

Custody & security terms

Keyword	US Vol	Global	CPC
multi sig wallet	500	1,700	$2.50
bitcoin custody	450	1,500	$1.60
digital asset custody	400	1,100	$4.00
crypto custody	200	450	—
bitcoin self custody	150	300	—
bitcoin custody solution	70	150	—
crypto custody providers	70	150	—
institutional bitcoin custody	60	150	—
qualified custodian bitcoin	50	80	—
bitcoin custody for banks	30	40	—

Infrastructure & API terms (Explorer)

Keyword	US Vol	Global	CPC
bitcoin api	250	1,000	—
liquid network	200	1,200	$1.10
liquid bitcoin	150	600	—
bitcoin blockchain api	100	400	—
bitcoin infrastructure	60	300	—
blockstream explorer	150	700	—
blockstream api	30	200	—
esplora api	10	60	—

Treasury & compliance terms

Keyword	US Vol	Global	CPC
corporate bitcoin treasury	150	200	—
bitcoin etf custody	30	50	—
bitcoin custody compliance	30	40	—
bitcoin custody regulation	30	40	—
bitcoin custody insurance	10	20	—

Persona search behavior

Enterprise buyers don’t search “blockstream custody.” They search for the problem. Here’s what each persona is likely typing.

CTO / VP Engineering

Highest volume persona. Searching competitor names, architecture terms, and infrastructure.

fireblocks anchorage digital multi sig wallet bitcoin api liquid network bitcoin infrastructure bitcoin blockchain api

Head of Digital Assets

Comparison shopping. Category terms and “provider” keywords.

crypto custody providers bitcoin custody solution digital asset custody fireblocks anchorage digital

CISO

Security-specific. Lower volume but high intent.

bitcoin custody multi sig wallet bitcoin self custody bitcoin key management

CFO / Treasurer

Cost and institutional framing. “Digital asset custody” has the highest CPC ($4.00) — Google thinks this is money.

digital asset custody institutional bitcoin custody bitcoin custody for banks corporate bitcoin treasury

CCO / Compliance

Very low volume. Very high intent. Every click counts.

qualified custodian bitcoin bitcoin custody compliance bitcoin custody regulation bitcoin custody insurance

Board / Investment Committee

Doesn’t search. Gets briefed internally. Not a Google Ads target.

no keyword targeting

Recommended campaign structure

Campaign 1

Branded defense

All personas

Protect the brand. Cheap clicks, catches every persona researching us by name. → enterprise.html

blockstream blockstream custody blockstream enterprise blockstream liquid blockstream explorer blockstream api liquid network liquid bitcoin

Campaign 2

Competitor conquest

CTO · Head of Digital Assets

Biggest volume opportunity. People searching competitors are actively evaluating. Show up with an alternative. → enterprise-digital-assets.html

fireblocks anchorage digital bitgo custody copper crypto custody coinbase custody bitcoin

Campaign 3

Custody & security

CISO · CTO

Core category terms. People looking for a custody solution, not a specific vendor yet. → enterprise-ciso.html

bitcoin custody crypto custody digital asset custody multi sig wallet bitcoin self custody bitcoin key management bitcoin custody solution crypto custody providers

Campaign 4

Infrastructure & API

CTO · Developer

Explorer API and Liquid Network keywords. Technical buyers building on Bitcoin infrastructure. → enterprise-cto.html

bitcoin api bitcoin blockchain api bitcoin explorer api bitcoin node api esplora api bitcoin infrastructure liquid network liquid bitcoin

Campaign 5

Compliance & institutional

CFO · CCO

Low volume, high intent. Every click is someone with budget authority researching custody for their institution. → enterprise-cco.html (compliance) / enterprise-cfo.html (institutional)

institutional bitcoin custody qualified custodian bitcoin bitcoin custody compliance bitcoin custody regulation bitcoin custody for banks corporate bitcoin treasury bitcoin etf custody bitcoin custody insurance

Campaign 6

Competitor executive conquest

CTO · Head of Digital Assets · Board

People searching competitor C-suite by name are deep in due diligence. Ultra-low volume, ultra-high intent. Every click is someone evaluating the vendor behind the person. → enterprise-digital-assets.html

michael shaulov fireblocks fireblocks ceo fireblocks founder pavel berengoltz fireblocks fireblocks cto idan ofrat fireblocks fireblocks cpo fireblocks leadership nathan mccauley anchorage anchorage digital ceo diogo monica anchorage anchorage digital founder aaron schnarch anchorage anchorage digital leadership mike belshe bitgo bitgo ceo bitgo founder chen fang bitgo bitgo coo bitgo leadership team amar kuchinad copper copper crypto ceo dmitry tokarev copper copper crypto founder pascal gauthier ledger ledger ceo charles guillemet ledger ledger cto ledger enterprise leadership greg tusar coinbase coinbase institutional ceo coinbase prime leadership coinbase custody leadership alessio quaglini hex trust hex trust ceo rafal czerniawski hex trust hex trust cto lamine brahimi taurus taurus crypto ceo sebastien dessimoz taurus jean philippe aumasson taurus taurus custody leadership julian sawyer zodia zodia custody ceo zodia custody leadership nick neuman casa casa bitcoin ceo jameson lopp casa casa cto joe kelly unchained unchained capital ceo unchained bitcoin leadership discus fish cobo cobo custody ceo changhao jiang cobo cobo cto

Google Ads search copy by campaign

RSA copy for each campaign. 15 headlines (30 char), 4 descriptions (90 char), display paths. Each set maps to its persona landing page.

Campaign 1: Branded defense → enterprise.html

ALL PERSONAS · DISPLAY PATH: blockstream.com/enterprise

Headlines (30 char max)

#	Headline	Chars	Theme
1	Blockstream Enterprise	22	Brand
2	Institutional Custody	21	Category
3	Bitcoin Custody Platform	24	Category
4	100% Open-Source Custody	24	Differentiator
5	Multi-Sig Key Management	24	Feature
6	Air-Gapped Signing	19	Feature
7	Built on Bitcoin Since 2014	27	Credibility
8	No Exchange Conflicts	21	Differentiator
9	Schedule a Demo	15	CTA
10	Enterprise-Grade Security	25	Category
11	Liquid Network Ready	20	Feature
12	Audit Every Line of Code	24	Trust
13	From Adam Back’s Team	21	Credibility
14	Your Keys. Your Control.	24	Philosophy
15	No Vendor Lock-In	17	Differentiator

Descriptions (90 char max)

#	Description	Chars
1	Institutional Bitcoin custody built by the team behind Liquid Network. Open-source. Auditable.	90
2	Multi-sig, air-gapped signing, no exchange conflicts. Custody you own, not rent. Since 2014.	90
3	The only custody platform where every line of signing code is open-source. Schedule a review.	90
4	No AUM fees. No vendor lock-in. Transparent custody infrastructure for institutions.	83

Campaign 2: Competitor conquest → enterprise-digital-assets.html

HEAD OF DIGITAL ASSETS · CTO · DISPLAY PATH: blockstream.com/enterprise/compare

Headlines (30 char max)

#	Headline	Chars	Theme
1	Open-Source Alternative	23	Positioning
2	Audit the Code Yourself	23	vs. Closed-source
3	No Single Vendor HSM Risk	25	vs. Fireblocks
4	Custody Without Lock-In	23	vs. All
5	Built by Adam Back’s Team	23	Credibility
6	10+ Years Bitcoin Infra	23	Credibility
7	Compare Before You Commit	25	CTA
8	Request a Proof of Concept	26	CTA
9	No Exchange Conflicts	21	vs. Coinbase
10	Pure Infrastructure Company	27	Differentiator
11	Open-Source Multi-Sig	21	Feature
12	Blockstream Enterprise	22	Brand
13	Zero Custody Conflicts	22	Trust
14	Your Keys Stay Yours	20	Philosophy
15	Sandbox Access Available	24	CTA

Descriptions (90 char max)

#	Description	Chars
1	Looking at Fireblocks? Compare open-source multi-sig vs. single-vendor HSM. Get the facts.	89
2	Built by the cryptographer cited in Bitcoin’s whitepaper. No exchange. No trading desk. Pure.	90
3	Unlike closed-source custodians, every component is auditable. Request a sandbox today.	86
4	10+ years building Bitcoin infrastructure. Competitive analysis included with every POC.	87

Campaign 3: Custody & security → enterprise-ciso.html

CISO · CTO · DISPLAY PATH: blockstream.com/enterprise/security

Headlines (30 char max)

#	Headline	Chars	Theme
1	Audit Every Line of Code	24	Core message
2	Open-Source Bitcoin Custody	26	Category
3	Multi-Sig Key Management	24	Feature
4	Air-Gapped QR Signing	21	Feature
5	No Secure Element NDAs	22	Differentiator
6	Zero Single Points of Failure	29	Architecture
7	Schedule Security Review	24	CTA
8	Keys Never Touch Network	24	Feature
9	m-of-n Quorum Signing	21	Technical
10	Blockstream Enterprise	22	Brand
11	Geographic Key Distribution	27	Feature
12	Reproducible Builds	19	Trust
13	Institutional Bitcoin Custody	29	Category
14	100% Auditable Firmware	23	Differentiator
15	No Black-Box Signing	20	vs. Competitors

Descriptions (90 char max)

#	Description	Chars
1	The only custody solution you can audit line by line. Open-source multi-sig, air-gapped.	87
2	No secure elements. No closed-source black boxes. Every signing component is verifiable.	88
3	m-of-n key management with geographic distribution. Keys never touch a networked device.	88
4	30-minute architecture review with our security team. No commitment. No sales pitch.	84

Campaign 4: Infrastructure & API → enterprise-cto.html

CTO · DEVELOPER · DISPLAY PATH: blockstream.com/enterprise/api

Headlines (30 char max)

#	Headline	Chars	Theme
1	Bitcoin API & Infrastructure	27	Category
2	99.99% Uptime SLA	17	Reliability
3	Liquid Network Integration	26	Feature
4	RESTful Bitcoin API	19	Feature
5	Integrate in Days Not Months	28	Speed
6	Testnet Sandbox Available	25	Developer
7	Explore the API Docs	20	CTA
8	Open-Source Components	22	Trust
9	Blockstream Enterprise	22	Brand
10	Confidential Transactions	26	Liquid feature
11	Faster Bitcoin Settlement	25	Liquid feature
12	Esplora API Access	19	Product
13	Built for Teams That Ship	25	Positioning
14	No Black-Box Dependencies	25	Differentiator
15	Tested Disaster Recovery	24	Reliability

Descriptions (90 char max)

#	Description	Chars
1	Clean APIs, open-source signing, testnet sandbox. Custody infra that meets your standards.	89
2	RESTful Bitcoin API with Liquid Network support. Integrate in days. 99.99% uptime SLA.	86
3	Every component is open-source and auditable. No black-box signing. No vendor surprises.	88
4	Live API walkthrough with our infrastructure team. Sandbox access included. No commitment.	89

Campaign 5a: Compliance → enterprise-cco.html

CCO · COMPLIANCE · DISPLAY PATH: blockstream.com/enterprise/compliance

Headlines (30 char max)

#	Headline	Chars	Theme
1	Bitcoin Custody Compliance	26	Category
2	Qualified Custodian Ready	25	Regulatory
3	Immutable Audit Trails	22	Feature
4	MiCA & SEC Compliant	19	Regulatory
5	AML/BSA Built In	16	Feature
6	Travel Rule Compliant	21	Feature
7	Download Compliance Guide	25	CTA
8	Cryptographic Attestation	25	Feature
9	Blockstream Enterprise	22	Brand
10	Segregated Client Assets	24	Feature
11	Multi-Jurisdiction Ready	24	Feature
12	No Commingling Risk	19	Differentiator
13	Audit-Ready from Day One	24	Positioning
14	On-Chain Proof of Reserves	26	Feature
15	No Email Required	17	CTA support

Descriptions (90 char max)

#	Description	Chars
1	Immutable audit trails for every signing event. MiCA, SEC, and MAS compliance reporting.	88
2	Qualified custodian architecture your regulators will accept. Download the framework free.	89
3	AML/BSA monitoring, Travel Rule compliance, cryptographic attestation. All built in.	84
4	Segregated client assets with on-chain proof of reserves. No commingling. No surprises.	87

Campaign 5b: Institutional / CFO → enterprise-cfo.html

CFO · TREASURER · DISPLAY PATH: blockstream.com/enterprise/pricing

Headlines (30 char max)

#	Headline	Chars	Theme
1	No AUM-Based Fees	17	Core message
2	Institutional Bitcoin Custody	29	Category
3	Transparent Custody Pricing	27	Differentiator
4	No Vendor Lock-In	17	Differentiator
5	Lower Total Cost of Custody	27	Value
6	Request Pricing Today	21	CTA
7	Insurance-Ready Architecture	28	Feature
8	You Own the Keys, Not Us	24	Philosophy
9	Blockstream Enterprise	22	Brand
10	Portable Key Architecture	25	Differentiator
11	No Per-Transaction Fees	23	Pricing
12	Board-Ready in One Meeting	26	Speed
13	Digital Asset Custody	21	Category
14	No Exchange Conflicts	21	Trust
15	Pure Custody. No Trading.	25	Differentiator

Descriptions (90 char max)

#	Description	Chars
1	No per-transaction fees that scale with AUM. Transparent pricing your board can approve.	87
2	Portable keys, no vendor lock-in. Lower total cost of custody vs. Fireblocks or Anchorage.	90
3	Insurance-ready architecture. Pure custody — no exchange, no trading desk, no conflicts.	87
4	Confidential pricing tailored to your custody volume. No commitment. Request a quote today.	90

Campaign 6: Competitor executive conquest → enterprise-digital-assets.html

CTO · HEAD OF DIGITAL ASSETS · BOARD · DISPLAY PATH: blockstream.com/enterprise/compare

Headlines (30 char max)

#	Headline	Chars	Theme
1	Meet the Alternative	20	Positioning
2	Open-Source Custody Option	25	Differentiator
3	Compare Before You Commit	25	CTA
4	Founded by Adam Back	20	Credibility
5	Bitcoin Whitepaper Cited	24	Credibility
6	No Exchange Conflicts	21	vs. Coinbase
7	No Closed-Source Risk	21	vs. Fireblocks
8	Audit Every Line of Code	24	Differentiator
9	Pure Infrastructure Company	27	Positioning
10	Blockstream Enterprise	22	Brand
11	10+ Years Bitcoin Infra	23	Credibility
12	No Vendor Lock-In	17	Differentiator
13	Get the Comparison	18	CTA
14	Multi-Sig. Open-Source.	23	Feature
15	Request a POC Today	19	CTA

Descriptions (90 char max)

#	Description	Chars
1	Researching custody leadership? Compare Blockstream: open-source, no conflicts, since 2014.	90
2	Founded by the cryptographer cited in Bitcoin’s whitepaper. Every line of code is auditable.	90
3	Unlike closed-source custodians, Blockstream has no exchange, no trading desk, no conflicts.	90
4	Get a side-by-side comparison with your current vendor. Sandbox access + analysis included.	89

Persona differentiation strategy

Keywords alone can’t fully separate personas — a CISO and CTO might both search “bitcoin custody.” Differentiation happens at the landing page and ad copy level.

Keyword → landing page mapping

Campaign 1: Branded defense → Enterprise homepage. Catches all personas. Route to persona sub-pages based on what they click.

Campaign 2: Competitor conquest → Head of Digital Assets page. Credibility story, Adam Back bio, open-source vs. Fireblocks/BitGo. CTA: Request a Proof of Concept.

Campaign 3: Custody & security → CISO page. Multi-sig, air-gapped, open-source audit. “The only custody solution you can audit line by line.” CTA: Schedule Security Review.

Campaign 4: Infrastructure & API → CTO page. API-first, Liquid Network, 99.99% SLA, testnet sandbox. CTA: Explore the API Docs.

Campaign 5: Compliance & institutional → Split traffic:
• CCO/compliance keywords → CCO page. Qualified custodian, MiCA/SEC/MAS, audit trails. CTA: Download Compliance Framework.
• CFO/institutional keywords → CFO page. No AUM fees, TCO advantage vs. Fireblocks/Anchorage. CTA: Request Pricing.

Campaign 6: Competitor executive conquest → Head of Digital Assets page. People searching competitor CEO/CTO names are deep in vendor evaluation. Reframe around architecture (open-source vs. closed) and conflicts (exchange-affiliated vs. pure infra).

Layered targeting

Google Ads audience signals — Layer job title, company size, and industry targeting on top of keywords. “bitcoin custody” from someone at a bank is different from a solo dev.

Observation mode first — Start audience signals in observation (not targeting) to collect data on which personas actually click. Tighten after 4–6 weeks of data.

Search term reports — Run weekly. The actual search queries will reveal persona intent patterns that keyword research alone can’t show.

Multi-channel nurture sequences (Lemlist)

Post-click nurture sequences by persona. Each runs in Lemlist with LinkedIn + email touchpoints. Sequences trigger when a lead enters from the corresponding Google Ads campaign or downloads gated content. 14–21 day sequences, 6–8 touchpoints per persona.

Sequence architecture

Entry triggers — Google Ads form fill, compliance PDF download, API docs request, pricing request, or POC request from any enterprise landing page.

Channels — Lemlist multi-channel: LinkedIn profile visit → LinkedIn connect → LinkedIn message → Email. Always lead with LinkedIn (warmer), fall back to email.

Exit conditions — Books a meeting (Calendly), replies to any message, or unsubscribes. Auto-tag in CRM on exit.

Sending identity — From a named Blockstream enterprise rep, not “Blockstream Marketing.” Personal sender = 3× reply rate on LinkedIn.

Sequence 1

CISO / Security Leader

Custody & Security campaign

Leads who clicked security keywords or filled “Schedule Security Review.”

Goal: Book architecture review call

0

Profile visit

Warm signal. No message yet.

1

Connect request

“Hi {{firstName}} — saw you’re looking at custody architecture. We built Blockstream’s enterprise custody on open-source multi-sig. Happy to share how we handle key ceremonies if useful.”

3

Email

Value email

Subject: How we eliminated single points of failure in custody signing
Short technical walkthrough of m-of-n key management with geographic distribution. Link to architecture diagram. Pure value, no CTA.

5

Message

“Quick question — when you evaluate custody platforms, is open-source auditability a hard requirement or a nice-to-have? Most RFPs we see now require it.”

8

Email

Value email

Subject: Air-gapped signing: QR-based vs. USB — tradeoffs for institutions
Comparison of signing architectures. Links to GitHub repos.

12

Email

Social proof

Subject: How [anonymized fund] runs key ceremonies across 3 continents
Case study: geographic key distribution, DR, audit trail. CTA: “30 min to see how this maps to your setup.”

15

Soft close

“{{firstName}}, would a 30-minute architecture review be useful? We walk through signing flow, key ceremony, and audit infra. No slides — just a live demo.”

19

Email

Breakup

Subject: Closing the loop
“If custody architecture comes back on the roadmap, here’s my Calendly. No expiry.”

Sequence 2

CCO / Compliance Leader

Compliance & Institutional campaign

Leads who downloaded the compliance framework or searched compliance keywords.

Goal: Schedule compliance consultation

0

Email

PDF delivery

Subject: Your compliance framework is attached
One-paragraph summary of how Blockstream maps to MiCA, SEC, MAS. “Reply if you want us to map this to your jurisdiction.”

1

Profile visit

Warm signal. Research their compliance background.

2

Connect request

“Hi {{firstName}} — noticed you grabbed our custody compliance framework. Happy to walk through how our audit trails map to {{jurisdiction}} requirements.”

5

Email

Value email

Subject: Qualified custodian requirements: what changed in 2026
SAB 121/122 implications. Blockstream’s architecture as built for the new framework.

8

Message

“Are you seeing regulators ask for on-chain proof of reserves yet? It’s baked into our platform. Happy to share how it works.”

12

Email

Case study

Subject: How [anonymized institution] passed their custody audit in 2 weeks
Immutable logs, cryptographic attestation, export-ready reports. CTA: “15-minute call to map this to your audit timeline.”

16

Email

Breakup

Subject: One last thing on custody compliance
“We update the framework quarterly. Next edition drops in June. Reply anytime.”

Sequence 3

CTO / Engineering Leader

Infrastructure & API campaign

Leads who explored API docs or searched infrastructure keywords.

Goal: Get into sandbox + technical walkthrough

0

Email

Sandbox access

Subject: Your testnet sandbox is ready
API credentials, quickstart snippet, link to docs. “Most teams have a test transaction running in under 10 minutes.”

1

Profile visit

Research their tech stack and company.

2

Connect request

“Hi {{firstName}} — saw you’re exploring our Bitcoin API. If you hit integration questions, happy to loop in our infra engineers.”

4

Email

Deep dive

Subject: Liquid Network for faster settlement: architecture overview
Confidential transactions, 2-minute blocks, federated peg. Additive to existing stack.

7

Message

“Building on mainnet only or looking at Liquid for settlement speed? A lot of institutional platforms are adding L-BTC for internal transfers. Happy to share patterns.”

10

Email

Integration story

Subject: How [anonymized platform] integrated custody in 3 weeks
REST endpoints, signing flow, DR setup. CTA: “30-min live walkthrough with our infra team.”

14

Soft close

“{{firstName}}, would a 30-min API walkthrough help? Signing flow, Liquid integration, DR setup. Bring your engineers.”

18

Email

Breakup

Subject: Sandbox stays open
“Your testnet credentials don’t expire. Whenever the timing is right, we’re here.”

Sequence 4

Head of Digital Assets

Competitor Conquest campaign

Leads who searched competitor names or requested a proof of concept.

Goal: Arm internal champion with sell-up materials

0

Email

Competitive analysis

Subject: Open-source multi-sig vs. single-vendor HSM — the comparison your team needs
Blockstream vs. Fireblocks vs. BitGo vs. Anchorage. Architecture, pricing, transparency, lock-in. Designed to be forwarded internally.

1

Profile visit

Research their firm and digital asset mandate.

2

Connect request

“Hi {{firstName}} — I help institutions evaluate custody options at Blockstream. Happy to share what we see in vendor evaluations if useful.”

4

Email

Credibility asset

Subject: The Adam Back story: why it matters for vendor due diligence
Blockstream’s founding, Adam Back’s Bitcoin role, why “built by protocol contributors” survives due diligence. Shareable with board.

7

Message

“One thing we hear in vendor evals: ‘How do we know this company will exist in 10 years?’ Happy to share how we address that.”

10

Email

Champion kit

Subject: Materials for your internal stakeholders
1-page exec summary, technical architecture PDF, compliance overview, pricing comparison. “Built for the person who has to convince the committee.”

14

Soft close

“Would a proof of concept help move things forward internally? Sandbox in a week. I’ll include the competitive analysis your CTO and CISO will want.”

18

Email

Breakup

Subject: Whenever the evaluation restarts
“Reply to this thread when it comes back around — fresh competitive analysis ready.”

Sequence 5

CFO / Corporate Treasurer

Institutional campaign (CFO split)

Leads who searched institutional/treasury keywords or requested pricing.

Goal: Book pricing call with decision-maker

0

Email

Pricing context

Subject: Custom pricing for {{companyName}} — next steps
Pricing scales with custody volume, not AUM. One-page pricing model comparison. Specific numbers require a 15-minute scoping call.

1

Profile visit

Research their treasury/finance background.

3

Connect request

“Hi {{firstName}} — I lead enterprise pricing at Blockstream. Happy to share how our cost structure compares to the AUM-fee model most custodians use.”

5

Email

TCO analysis

Subject: Total cost of custody: what institutions miss in the RFP
Framework: setup fees, per-tx fees, AUM %, insurance, key recovery, migration costs. Shows where Blockstream wins at scale.

8

Message

“Most custody pricing looks reasonable until you model it at 2–3× your current AUM. That’s where AUM-fee models break. Happy to share the math.”

11

Email

Insurance angle

Subject: Insurance-ready custody: what underwriters look for
What underwriters evaluate. Segregated, open-source = easier to insure. CTA: “15-min pricing call. I’ll bring specific numbers for your volume.”

15

Soft close

“{{firstName}}, would a 15-minute pricing call be useful? Specific numbers for your custody volume. No commitment.”

19

Email

Breakup

Subject: Pricing doesn’t expire
“Whenever custody comes back to the table, reply here. Updated pricing ready within 24 hours.”

Sequence 6

Competitor Executive Researcher

Competitor Executive Conquest campaign

Leads who searched competitor C-suite names. Deep in due diligence — evaluating the people behind the vendor, not just the product.

Goal: Reframe evaluation around architecture, not brand

0

Email

Reframe email

Subject: Before you finalize your custody shortlist
“Most institutions evaluate custody vendors by brand. The ones who get it right evaluate by architecture. Here’s a one-page framework: open-source vs. closed-source, multi-sig vs. single-HSM, exchange-affiliated vs. pure infrastructure.”

1

Profile visit

Research: which competitor are they evaluating? Tailor follow-ups.

2

Connect request

“Hi {{firstName}} — saw you’re researching custody providers. I’m at Blockstream — we take a different approach (open-source, no exchange conflicts). Happy to share how we compare if you’re building a shortlist.”

4

Email

Leadership comparison

Subject: Who builds your custody infrastructure matters
Adam Back: cited in Bitcoin whitepaper, 30+ years cryptography. Blockstream: 10+ years, pure infrastructure, no exchange or trading desk. “The leadership question isn’t who has the best LinkedIn — it’s who has the deepest protocol expertise.”

7

Message

“One thing worth flagging in your evaluation: does your custody vendor also run an exchange or trading desk? That creates conflicts most institutions don’t catch until the RFP is done.”

10

Email

Architecture deep dive

Subject: Open-source multi-sig vs. proprietary HSM — the technical tradeoffs
Side-by-side architecture comparison. Key management, signing flow, audit capability, disaster recovery. Vendor-neutral framing (facts, not pitching). CTA: “Want us to map this to your specific requirements?”

13

Soft close

“{{firstName}}, would a side-by-side architecture review be useful for your evaluation? 30 min, we’ll compare approaches objectively. Bring your CTO if you want.”

17

Email

Breakup

Subject: If you’ve already decided
“If you’ve picked a vendor, congrats. If the evaluation reopens — or you want a second opinion on architecture — this thread stays open.”

Lemlist setup notes

Sequence triggers — Use Lemlist’s API or Zapier to trigger sequences from Google Ads form fills, Calendly no-shows, or CRM stage changes. Tag each lead with their source campaign.

LinkedIn steps — Lemlist’s LinkedIn integration requires a connected LinkedIn account with Sales Navigator. Profile visits and connect requests are automated; messages can be templated with personalization variables.

Sending limits — LinkedIn: max 25 connection requests/day, max 50 messages/day. Email: warm domain first (2 weeks, 20 emails/day ramping to 100). Use a subdomain (e.g., enterprise.blockstream.com) to protect primary domain reputation.

Personalization — Lemlist variables: {{firstName}}, {{lastName}}, {{companyName}}, {{jobTitle}}. Custom variables: {{jurisdiction}} (from form), {{custodyVolume}} (from form), {{sourceKeyword}} (from UTM).

A/B testing — Test subject lines on emails 1 and 3. Test LinkedIn connect note length (short vs. medium). Measure reply rate per persona — goal is 15%+ on LinkedIn, 5%+ on email.

Handoff to sales — When a lead replies or books a call, auto-assign to the enterprise rep in CRM. Include full sequence history so the rep knows every touchpoint. No cold handoffs.