Persona vs traditional engagement
Persona-targeted ads drive 7.6x higher engagement at 1/8th the cost
Persona tests: 3.51% CTR & $0.02 CPC vs Traditional: 0.46% CTR & $0.17 CPC
Creative concept performance
"Freeze" is the best-performing creative concept across all personas
Freeze leads on both CTR (3.96%) and CPC ($0.018) — best engagement & efficiency